Ready to take your HVAC business to the next level in 2023? The industry has been increasingly competitive over the last several years — so finding success in 2023 will require you to proactively set yourself apart from the competition. The good news? There are a few resolutions you can focus on for the new year to elevate your business.
- Revisit Your Website
Start with a review of your current website. How well is it working for your business? If it’s difficult for potential customers to find key information (such as your contact information, services offered and service areas), then there’s a good chance you’re missing out on new business. And because more than half of web users are browsing on mobile devices, your site must be responsive — meaning that it can be seamlessly viewed and navigated not just on a desktop but on mobile devices (like phones and tablets).
A quick revamp of your website can go a long way in strengthening your business in 2023 and beyond.
- Optimize Your Google Business Profile
If you still need to set up a Google Business Profile (formerly known as Google My Business), now is the time to do so. A Google Business Profile is one of the best tools for improving local reach and marketing. Plus, it’s 100% free to use.
When you register and verify your Google Business Profile, you can get the most out of it by filling it out to completion. This includes adding details about your business, hours, location, contact details and services offered. You can also upload photos of your business and post regular updates to keep your profile fresh (and improve your local search engine rankings).
- Ramp Up Your Social Media Presence
From a marketing perspective, social media has become more important than ever. If your HVAC business isn’t active on social media, you may as well be living under a rock. If you still need to do so, take the time to set up dedicated social media accounts for your business on the platforms your audience is using the most. More than likely, this will include Facebook, Twitter, Instagram and LinkedIn.
From there, create a content calendar that helps you plan your content publishing in advance. This way, you’ll never miss a beat and be more likely to engage your followers. If you need help figuring out where to start using social media to your HVAC company’s advantage, plenty of free tools and guides are available.
- Focus on Reviews and Testimonials
Today, more HVAC customers rely on reviews and testimonials to help them choose a company to trust with their heating and cooling needs. As you prepare for the new year, reach out to some existing customers and ask them to leave reviews of your company. This can be done on many reputable third-party sites, including Google. Consider sending customers a direct link to a review page to make it easier.
The more positive reviews your HVAC business has online, the better positioned you’ll be to beat out your competition in the year ahead. If you have customers willing to write testimonials of your company and its work, you may also want to publish these directly on your website.
- Start Offering an Annual Service Plan
If you’re looking for a way to improve cash flow and customer loyalty as you head into 2023, it may be time to start offering a dedicated service plan that includes annual equipment inspections and tune-ups. Typically, these plans are subscription-based, billing customers either once annually or once per month. Service plans are a great way to bring in additional cash flow while providing your customers with excellent value. You’ll also be helping customers take better care of their HVAC systems while remaining their go-to if and when they need a repair.
Implementing a great HVAC service plan will take time and research, but your efforts will be worth it as you reap the benefits.
Make 2023 Your Best Year Yet
There are a few items you can add to your New Year’s resolutions checklist to make 2023 a successful year for your HVAC business. From focusing on your website and digital marketing to being more active on social media and setting up an annual service membership, these small steps can go a long way in boosting your bottom line.
CE is here every step of the way to support HVAC professionals by offering quality equipment from the industry’s most trusted brands. Reach out to our team today at https://carrierenterprise.com/contact to learn more about what we can do for you.
