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MACCA Sarasota: People Skills That Perform™: Building Soft Skills and Emotional Intelligence Across Your HVAC Business
November 5 @ 6:00 pm - 9:00 pm
People Skills That Perform™: Building Soft Skills and Emotional Intelligence Across Your HVAC Business
In today’s competitive market, it’s not just technical expertise that sets your business apart, it’s the way your team communicates with customers and with each other.
This interactive session will give service business owners and managers a practical framework for developing soft skills and emotional intelligence at every level of the company – from CSRs and dispatchers to techs, salespeople, managers, and owners themselves.
Key points and takeaways include:
- What “soft skills” really are and why they directly impact customer experience, reviews, and profitability
- Real-world communication examples; the phrases that hurt trust, and the ones that build it
- The 5 Gears of People Power™ a simple, blue-collar-friendly model for teaching emotional intelligence
- How to normalize the awkwardness of change using the 4 Levels of Competence
- The CPR Coaching Framework; a repeatable way to train and reinforce soft skills in meetings, ride-alongs, and daily leadership
- An actionable “one role, one skill, one phrase” plan attendees can take back to their teams immediately
Participants will leave with practical, ready-to-use tools they can use to improve communication, boost trust, and strengthen their company culture.
Click HERE to register.


