Informing & Supporting
Conditioning Air Professionals & the Industry
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2:03 pm, January 12, 2025
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7 Ways to Have a Great Start to 2025 by Ruth King

Start 2025 Off Right!

Build a new habit – stay financially healthy all year.

Review your financial statements in less than 10 minutes a month! Subscribe to www.financiallyfit.business

You’ll get a $700 discount on my two day course – Building Profit & Wealth.
Click here for more information.

Promo code: SUCCESS2025

Now onto Contractor Cents

Happy New Year!

Here are seven ways to keep busy and profitable throughout 2025.

  1. If your financial statements are not accurate – resolve to get them accurate. 
    Garbage in equals garbage out. I’ve made it easy to review accurate financial statements www.financiallyfit.business
  2. Grow your profitable maintenance program. 
    Your maintenance clients trust you and will use your company in good times and bad times. They provide stability, less seasonality, and more consistent cash flow.

Here’s an easy way to discover how many residential maintenance plans you should have: Divide the number of non-maintenance customers you’ve done business with in the past 5 years by 3. That’s the minimum number of residential maintenance plans you should have. 

From a commercial perspective, calculate maintenance hours rather than numbers since some plans can have 20 systems and others only one. If you have 3 commercial technicians, you should have 1800 hours of commercial maintenance.

If you’re not meeting or exceeding these numbers, consider joining my maintenance program (information is below).

  1. Ask your employees how to save $100 per month.
    If you ask an employee how to save $10,000 per year, they can’t grasp that large amount. However, if you ask them to identify with a number they can relate to, ie $100 per month, they can probably come up with an idea or two. Implement the ideas and give them a $100 bonus for coming up with that idea.
  2. Calculate your company’s billable hours percentage.
    If you don’t like the percentage, resolve to increase it in 2025.

We generate revenue through billable hours. If you can’t bill a customer for a field employee’s time – you don’t generate revenue.

If one of your team members puts 40 hours on his/her time sheet – how many of those hours were billable?

Service – at least 60% and preferably 75% or higher.

Replacement – at least 85% and preferably 90% or higher.

If you’d like a template to calculate billable hours, email me at rking@ontheribbon.com or call us at 770-729-8000. 

  1. Calculate your company’s net profit per hour.
    If you don’t like the number, resolve to increase it in 2025.

Net profit per hour is calculated on billable hours or revenue producing hours. Divide 2024 net operating profit by the total number of billable or revenue producing hours. 

If you lost money in 2024 you paid your customers to do their work. Not exactly what you want to plan for 2025.

Increasing net profit per hour can be as simple as decreasing the number of unbillable hours. The best way to do this is to track it – put a chart on the wall with each employee’s name and the number of paid hours and the number of billable hours. Since the hours are being watched, the unbillable hours will decrease quickly.

  1. Watch overtime hours.
    Overtime is expensive. This might seem like a ludicrous statement give what I’ve just talked about with respect to billable hours percentage.

Overtime should be at a minimum – and to many of your employees overtime is punishment…they don’t want it.

What about the office personnel? Are they consistently getting one to two hours per week or more overtime – in busy times and slow times? If you pay an office person $16 per hour, the overtime is $8 per hour or $416 per year. Then you must add payroll taxes and worker’s comp to this cost which is about 15% so the real cost comes to $478.40. 

That doesn’t seem like a lot until you calculate the revenues you need to generate to pay that one hour of overtime. Let’s assume that you want to generate a 10% net operating profit. The revenue you have to generate to cover that one hour of overtime is $4,784!

Overtime is expensive! 

  1. Save money. 
    At a minimum save 1% of every dollar that comes in the door. 

This is advice I’ve given for a long time.  Frequently I get emails or phone calls from contractors who say thank you for this idea. They have hundreds of thousands of dollars in interest bearing accounts. They have the money to pay for trucks, computers, equipment, and other assets that, in the past, required bank loans. The revenues in the bank give you a sense of security that if cash flow gets tight, you have the ability to survive.

Implementing these seven ideas in 2025 will help you stay busy and increase your bottom line.

2025 In Person Class Schedule – 

Building Profit & Wealth 

  • April 2-3, 2025 Jacksonville, FL

Click Here for more information

Want a financial statement review? 

Every business, large and small, can benefit from taking a closer look at its numbers. We’re happy to do a quick review – showing you what appears to be good and some areas you might want to pay attention to. (This is where Financially Fit Business can help too). Click here for more information.

And, pass along this offer to your business friends and colleagues who could benefit from this review too! 

Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners become profitable and stay profitable. For over 40 years she has coached, trained, and helped contractors and others achieve the business growth and goals they wanted to achieve. 

Contact Ruth by emailing ruthking@hvacchannel.tv.

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Informing & Supporting
Conditioning Air Professionals
& the Industry