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Your 2025 marketing plan is actually two parts: a: defining your true customer base b: marketing to those customer segments. Defining your customer base Mike … Read more
“I hired a bookkeeper. Now I don’t have to worry about the books anymore.” Theft often happens when you stop paying attention to the financial part … Read more
“Our gross margin is 60%. We’re doing really well.” “What costs do you have in direct costs?” “Just labor and equipment.” “You’re missing a lot of … Read more
2025 will be a year of significantly increased equipment, refrigerant, and training costs. Make sure you put these increases into your 2025 budget. Don’t be afraid to … Read more
Many HVAC contractors believe that they should price their maintenance plans with the first system at the “regular price” and the second, third, etc. system … Read more
Start 2025 Off Right! Build a new habit – stay financially healthy all year. Review your financial statements in less than 10 minutes a month! … Read more
First, will you help me? I am looking for referrals to CPAs and bookkeepers who care about more than doing your taxes each year. If you … Read more
Over the past two weeks I’ve written about, in my opinion, the two most critical numbers to track: net profit per hour and overhead cost … Read more
Last week I wrote about the first critical KPI to track: net profit per hour. This week I’ll cover the second: overhead cost per hour. To … Read more
Key Performance Indicators (KPI’s) – percentages – numbers. You can drive yourself crazy trying to track every known KPI. What should you really be tracking … Read more
View (and download) photos from the 2025 AHR Expo exhibit hall by clicking HERE. Accounts and images from social activities are available through these links: Copeland Super Bowl LIX Watch Party RGF Environmental Contractor Appreciation Party WHVACR Swing Fore Success Party
