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RACCA Tampa: Lunch and Learn: Evaluating Your Online Presence

October 15 @ 11:30 am - 1:00 pm

An online presence refers to the digital footprint of a business on the Internet and Social Media. Keith Goolsby with Jetfuel Creative (RACCA’s Website & Social Media Specialist) will go over ways a business exists and interacts in the digital world.

In today’s digital landscape, a strong online presence is essential for staying competitive. Below are some of the Topics that will be touched on.

What constitutes an online presence?

  • Website: Your Company website is where you share information and engage with your audience.
  • Social Media: Your presence on platforms like Facebook, Instagram and LinkedIn.
  • Local Listings: Ensuring your business is listed accurately on platforms like Google Maps.
  • Search Engine Optimization (SEO): Optimizing your online presence for search engines to improve visibility.
  • Email Marketing: Engaging with potential customers and retaining current ones through email.

Why is a strong online presence important?

  • Increased Visibility: Makes it easier for people to find you online.
  • Brand Building: Helps establish and strengthen your brand identity.
  • Trust and Credibility: A strong online presence builds trust with potential customers.
  • Increased Sales: Your online presence can lead to more sales.
  • Customer Engagement: Provides a platform for interacting with customers and building relationships.

How to improve your online presence:

  • Optimize your profiles: Ensure your website and social media profiles are fully optimized.
  • Ensure a user-friendly website: Make your website easy to navigate and visually appealing.
  • Develop a Content Strategy: Create content that resonates with your target audience and aligns with your brand.
  • Engage with your audience: Respond to comments, messages, and mentions.
  • Monitor your online reputation: Regularly check for mentions of your business and address any negative feedback.

Who Should Attend?

Owners, Managers, Sales and Marketing Team Members

RSVP for the Lunch & Learn will be on RACCA’s Website www.racca-florida.org. You will be asked for payment in the form of a credit card. RSVP will be taken up til 5:00 PM October 13th. Cancellation Policy: Cancellations are taken up to October 13th By noon. Cancellations after this date & no-shows are charged for the Lunch & Learn.

Click HERE for tickets.

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