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Conditioning Air Professionals & the Industry
Tampa, US
4:16 pm, April 13, 2024
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Ameristar® Launches New Website to Elevate Consumer Experience

Digital Enhancements Include Elevated Mobile Design, Dealer Support and More

Ameristar® by American Standard® Heating & Air Conditioning, an affordable and energy-efficient heating and cooling systems brand, today announced the launch of their new website, The new platform allows homeowners to take advantage of an all-in-one destination for seeking out product support, both before and after making a purchase decision. American Standard has been making homes comfortable for more than a century and now the Ameristar® brand brings that same commitment to dependability and durability to value-conscious customers—quality equipment, home comfort, and affordability are all part of the package.

Ameristar® is backed by the American Standard® brand, ensuring high-quality performance and a warranty consumers can trust. The brand takes a meticulous approach to designing, engineering, and manufacturing its budget-friendly line of equipment by subjecting every cooling and heating product to the industry’s most rigorous testing before leaving the factory—built to stand the test of time, consumers can feel confident that Ameristar will deliver indoor comfort for years to come.

“With the launch of, we’re thrilled to offer current and prospective customers an elevated online and mobile experience when seeking product support or making a purchase decision,” said X. “We’re energized by these new digital enhancements and hope that they’ll also provide added value for our dealers through increased customer satisfaction and retention.”

Ameristar’s new website will include the following enhanced features:

  • New Dealer Locator, Logic, and Lead Sharing Features: Homeowners will now be able to submit a lead through an online submission form or by calling the dealer directly via the website locator. Additionally, the dealer locator will now display dealer Google reviews and be filterable for specific items such as 24/7 service, NATE certification, and financing options.
  • Pre-Purchase Support Pages Added: New product information pages are designed for easier product comparisons, and a dedicated page for tax credits and rebates includes detailed information on the Inflation Reduction Act (IRA) benefits and qualifications.
  • Available In Multiple Languages & Location: The new website will feature English, French Canadian, and Spanish language choices, as well as display all Ameristar® dealers in the United States and Canada.
  • Mobile First Design: The enhanced Ameristar® platform was designed with a mobile-first approach and streamlines the user experience for homeowners on-the-go.

For additional information about the new website and Ameristar® products and service offerings, please visit

About Ameristar®

With Ameristar heating and cooling systems, quality equipment, home comfort, and affordability are all part of the package. As with all American Standard brand products, Ameristar follows in a legendary tradition of robust equipment that’s durable and dependable, and built to stand the test of time. For more information, visit



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