Informing & Supporting
Conditioning Air Professionals & the Industry
Tampa, US
7:50 am, June 23, 2024
weather icon 78°F

General Filters Welcomes Two New Sales Agencies

General Filters, Inc. would like to welcome two new sales agencies to our network of representatives: The Beene & Jennings Company out of Texas, and PED Associates out of Florida.

The Beene & Jennings Company

The Beene & Jennings Company was formed in 2008; a merger of two great companies in Texas.  Dan Beene and Pete Jennings merged their firms to form a most unique rep firm. Beene and Jennings covers 5 states overall, but will cover only Texas and Oklahoma for General Filters. Their sales team has over 100+ years in the HVAC Wholesale Market.

PED Associates Inc.

In business since 1975, PED Associates Inc. is a Manufacturers’ Representative Company serving the HVAC/R, Appliance Parts, Wholesale Distributor, OEM’s and Exporters.  In business since 1975; their longevity represents the result of a long-standing dedication to and aptitude in this industry. The group’s insight into this market is substantiated by the industry leading companies they represent and a regional sales territory that stretches throughout the Southeast, from Florida, Georgia and Alabama to Tennessee. PED Associates, Inc. will be covering only the Florida market for General Filters.

We welcome to both companies to General Filters!

For additional information, contact: Allan Feys, Director of Sales & Business Development, General Filters, Inc., (248) 513-3312,

About General Filters, Inc.

Founded in 1937, General Filters’ professional experience spans three generations. As a manufacturer of whole house residential indoor air quality (IAQ) products (humidifiers, dehumidifiers, air cleaners, UV light purifiers and ventilation systems) and residential heating fuel oil filters, General Filters’ brands include GeneralAire®, Gar-Ber, Unifilter®, Second Wind™, and General. With a manufacturing plant in Novi, MI and offices in Toronto, Canada, products can be purchased from wholesaler and contractor customers across North America. Visit: for more information.

In the Spotlight

FRACCA RSA Legislative Wrap Up

From the Director: Representatives of RSA Consulting Group, LLC, will soon be traveling around the state providing Florida Refrigeration and Air Conditioning Contractors Association (FRACCA) affiliated chapters a 2024 legislative wrap up. I encourage you to attend one of these sessions to learn details not covered in the official release. You do not have to be a member to attend.

Read More »


Informing & Supporting
Conditioning Air Professionals
& the Industry