The Refrigeration and Air Conditioning Contractors Association (RACCA) will host an upcoming Lunch & Learn, “Evaluating Your Online Presence,” on Thursday, October 15, from 11:30 a.m. to 1 p.m. at Victor Distributing in Clearwater, Florida. The presentation will be led by Keith Goolsby, owner of Jetfuel Creative, and will help HVAC business owners, managers, and sales and marketing professionals better understand how their online presence influences customer awareness, credibility, and business growth.
Is your business easy to find, easy to understand, and easy to trust online? A company’s digital presence often forms a customer’s first impression long before a phone call or service appointment. For HVAC contractors, that presence extends beyond having a website. Search visibility, online reviews, branding, local search results, and emerging AI-powered search tools all influence how prospective customers discover and evaluate a business.
During the presentation, Goolsby will discuss how contractors can assess these essential elements, identify common weaknesses, and prioritize improvements as online search continues to evolve.
Topics will include the role of a website as the center of a company’s online presence, how customers find businesses online, changes in the search landscape, AI search optimization, creating content that search engines and AI tools can understand, establishing online authority and trust, and why branding extends beyond a logo. Attendees will also learn how to evaluate their online presence from the perspective of a potential customer.
The session is designed to help HVAC professionals better understand where their businesses stand in today’s digital landscape and identify opportunities to strengthen their visibility, credibility, and competitiveness.
About Keith Goolsby
Keith Goolsby is the owner, president, and creative director of Jetfuel Creative, a Tampa-based creative and digital marketing agency. According to his professional profile and company biography, he brings approximately a decade of advertising industry experience, with expertise spanning graphic design, art direction, creative direction, brand identity, website design, search engine optimization (SEO), search engine marketing (SEM), and print media. His work combines creative strategy with practical marketing solutions to help businesses strengthen their brands and connect with customers.
Event Details
Date: Thursday, October 15, 2026
Time: 11:30 a.m. – 1:00 p.m.
Location: Victor Distributing
11125 49th Street North
Clearwater, FL 33762
Who Should Attend: HVAC business owners, managers, and sales and marketing team members.
Registration: Advance registration is available through the RACCA website. Payment by credit card is required when registering. RSVPs will be accepted through 5 p.m. on October 13.
Cancellation Policy: Cancellations must be submitted by noon on October 13. Cancellations received after that deadline and no-shows will be charged for the Lunch & Learn.
HVAC professionals are encouraged to attend this informative session to gain a clearer understanding of their digital presence and the steps they can take to help customers find, evaluate, and trust their businesses online.
