
The Manasota Air Conditioning Contractors Association (MACCA) will host an upcoming HVAC Health Solutions educational session designed to help HVAC companies better understand healthcare coverage options and build sustainable strategies that support employees across the entire organization, from technicians in the field to office and management teams.
Healthcare continues to be one of the most significant cost and workforce stability challenges facing the HVAC industry. This session will provide a practical, easy-to-understand breakdown of public and private market coverage options and explain how companies can balance protection for employees with long-term financial sustainability.

Guest speakers Bill Rhodes and Jeff Rhodes of CrossRhodes Consulting will share their insights on healthcare strategy, regulatory considerations, and cost management approaches relevant to contractors and HVAC business leaders.
Event Details:
Date: Wednesday, April 1, 2026
Time: 6:00 – 9:00 p.m.
Location: Courtyard by Marriott Sarasota at UTC
8305 Tourist Center Dr. Sarasota, FL 34201
What You’ll Learn:
Employer-Sponsored and Individual Coverage Pathways
Understanding how group plans and individual market options work, and when each may be the right fit for HVAC businesses and employees.
Public vs. Private Market Comparisons
A practical comparison of coverage options available through public marketplaces versus private insurance markets.
Medical Loss Ratio (MLR) Explained Clearly
A straightforward explanation of MLR rules, what they mean for employers and employees, and how they impact healthcare costs.
Cost Control Strategies Tailored to HVAC Companies
Approaches to managing healthcare expenses while maintaining strong coverage and workforce stability.
The session, sponsored by Trane Supply, is designed for HVAC contractors, business owners, operations leaders, and HR professionals seeking clearer guidance on navigating healthcare decisions in today’s complex insurance environment.
To secure your seat, visit macca.us.
For questions, email info@macca.us.















