Informing & Supporting
Conditioning Air Professionals & the Industry
Tampa, US
6:38 pm, March 3, 2024
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RACCA January Executive Lunch & Learn Features Service Nation

Author and guest speaker Jim Hinshaw of Service Nation

The Refrigeration and Air Conditioning Contractors Association (RACCA) of Tampa Bay featured Carol Longacre and Jim Hinshaw of Service Nation at their January 11, 2024 Lunch & Learn hosted at the Ferguson HVAC facility in east Tampa. 

Service Nation, formed by leading contractors, offers an unmatched selection of HVAC and Plumbing best practice tools to help contractors generate leads, close more sales, market their companies, recruit, price for profit, manage service agreements, and create an exit strategy. Every RACCA member receives a complimentary Associate Level Membership.

Carol Longacre reintroduced Service Nation to the contractors, covering the benefits of being Associate Level Members including earning cash back rewards on purchases through Service Nation Preferred Partners. “Many of you are already doing business with some of our Preferred Partners and are missing out on a great opportunity to take advantage of our program,” she stated.

Carol also detailed the benefits of upgrading the memberships to Service Nation Roundtable status.

Jim Hinshaw, a 40-year-plus HVAC industry veteran as a contractor, coach, consultant, trainer, presenter, author, and more, presented “Back to the Future, how sales will be done going forward!”

Garrett Lingerfelt & Michael Tarris of RACCA with Carol Longacre & Jim Hinshaw of Service Nation

What has changed in the last three years in terms of sales, what is needed today for the customer to buy and how to improve results at the kitchen table were some of the topics Jim discussed.

For more information about RACCA activities, visit or call 727.209.5745.

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Informing & Supporting
Conditioning Air Professionals
& the Industry