HVAC contractors attending the 2026 Florida Refrigeration and Air Conditioning Contractors Association (FRACCA) Educational Conference & Expo will have the opportunity to learn from one of the industry’s most respected financial experts when Ruth King, known as “The Profitability Master®,” delivers two business-focused presentations.
Ruth will present “The Rules of Profitability” from 9:00 a.m. to noon on April 8th followed by “The Rules of Wealth” from 1:00 p.m. to 5:00 p.m., as part of FRACCA’s 25th Anniversary Convention.
In “The Rules of Profitability,” Ruthwill share practical strategies to help contractors better understand their financial numbers, price jobs correctly, control overhead, and improve margins.
Her afternoon session, “The Rules of Wealth,” shifts the focus to turning a profitable contracting business into long-term personal financial security, with guidance on managing cash flow, building wealth, and planning for the future.
Together, the two sessions offer contractors a full-day opportunity to strengthen both their businesses and their financial futures. Each class qualifies for 4 General CE credits.
The FRACCA Conference takes place at the Rosen Centre Hotel in Orlando April 9 through 12, 2026. It will be preceded by the First Annual FRACCA Golf Tournament on April 9, 2026.
Find more information and register at the Conference website HERE.
