Informing & Supporting
Conditioning Air Professionals & the Industry
Tampa, US
12:02 am, June 24, 2024
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Volume is Vanity. Profits are Sanity. – by Ruth King

The top line is important, but the bottom line is more important. Many small business owners brag about revenue growth but almost no one brags about profit growth. Track overhead cost per unit of revenue and net profit per unit of revenue to ensure that your company is profitable as you grow. Calculate these two figures on a yearly basis and review them every quarter.

Shift your focus from growing the top line to growing the bottom line – your net profit.

Did you check your bank accounts on line today? This is the first step in protecting your hard earned cash.

Get the tools you need to grow profitably, build wealth, and live the life of your dreams.

Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners become profitable and stay profitable. For over 40 years she has coached, trained, and helped contractors and others achieve the business growth and goals they wanted to achieve.

Contact Ruth by emailing

Visit to get your business financially fit in less than 10 minutes a month!

In the Spotlight

FRACCA RSA Legislative Wrap Up

From the Director: Representatives of RSA Consulting Group, LLC, will soon be traveling around the state providing Florida Refrigeration and Air Conditioning Contractors Association (FRACCA) affiliated chapters a 2024 legislative wrap up. I encourage you to attend one of these sessions to learn details not covered in the official release. You do not have to be a member to attend.

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Informing & Supporting
Conditioning Air Professionals
& the Industry